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age uk

mid mersey

2015 - 2016

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agent

academy

2016

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Edge Hill

University

2016 - 2020

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Freelance social media maNAGER

2020 -

My Career

Marketing Intern

Agent Academy, 2016

In 2016, I was invited to apply for Agent Academy, a programme ran by Liverpool agency Agent Marketing. The programme helps young people develop the skills needed to work in the digital, creative or tech industries. During my time there we received talks from industry professionals and experienced life at a marketing agency.

 

For eight weeks, I worked alongside members of Agent Marketing and other students/graduates on a marketing project for Edge Hill University. This included collecting data on Edge Hill's digital presence, interviewing students and staff at the university and developing campaign ideas. At the end of the eight weeks, we presented our ideas to staff at the university and provided a document of our findings. We also hosted our own graduation ceremony, which was a great opportunity to network with leaders from the Liverpool area and beyond.

Digital Marketing Officer

Edge Hill University, 2016 - 2020

After my work at Agent Academy, I applied for a Digital Marketing Officer position at Edge Hill and got the job. In this role, my tasks included running the university's social media accounts (including content creation and answering enquiries), creating online ads, promoting and covering events such as Open Days and liaising with partners including UCAS and The Student Room. Over time my job expanded to include monitoring over 150 departmental accounts, training staff to use social media, managing a group of 11 student Digital Content Assistants, producing weekly content reports, developing new channels such as Snapchat and TikTok, developing video content including news story roundups and staff interviews, creating gifs and SEO work for channels including Youtube.

Working at Edge Hill taught me to be a jack of all trades, or at least to try my hand at new opportunities. A lot of my work was done in-house on a limited budget, and I taught myself how to use programmes such as Adobe Premiere Pro to get the job done.

I'm proud of what I achieved at Edge Hill. For my work with our Digital Content Assistants, I won a Manager of the Year award and the students won an Employability award. I launched the university's TikTok account, reaching over 70,000 views in less than 6 months. I increased Edge Hill's Instagram following from around 6,000 to over 12,000, developing a singular visual style. I developed guides for effective social media use, including how to avoid using copyrighted music. I created a Social Media Forum for staff to discuss campaigns, get advice for running accounts and receive training. I assisted with a Social Media Compliance Policy to ensure staff used departmental and personal social media account appropriately. 

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INSTA
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Freelance Social Media Manager

2020

In July 2020, I made the decision to leave my job at Edge Hill University. Shortly afterwards I did some volunteer work for Volonteurope, an organisation promoting volunteering, social justice and active citizenship in Europe and beyond. As part of my work, I helped advertise an online webinar (including streaming it on Facebook) and created a document of recommendations for boosting their social media presence, including how to engage their audience.

 

During my work with Volonteurope, I realised how much I enjoyed this client-based aspect of social media management. I subsequently decided to go freelance, allowing me to expand my skill set and try something completely different. This is something totally new (and totally scary), but I'm excited to see what this decision leads to!

If you're interested in hiring me, please get in touch on social media or at info@alexlduffy.com for further discussion.

Digital and Social Media Volunteer

Age UK Mid Mersey, 2015 - 2016

I started my career a few months after university when I volunteered for a local charity. I took over their social media channels, creating engaging visual content with no budget and few specialist tools. 

In total I ran accounts for three parts of the business - the main Age UK Mid Mersey accounts, The Mansion House (a wedding and events venue which raises funds for Age UK) and SHAIR (an advocacy and information resource service).

During my time at Age UK, I developed a wider social media strategy and digital training documents for members of staff. I provided information about analytics, trends and more, ensuring that when I left the accounts could still be active. Through my work, I increased the attendance at events including table top sales, paranormal evenings and car shows. I also engaged with the local community, liaising with businesses to support the charity.

Some of my highlights at Age UK Mid Mersey include running a campaign to promote the relaunch of SHAIR, supporting older people at a Queen's Diamond Jubilee tea party, and live tweeting The Mansion House's appearance on Most Haunted (I was then asked to do a live video in the "haunted" cellar - I promptly said no!)

 
 
 
 

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