social media

5 Tips For New Social Media Professionals

There's a lot to love about social media work, and I want to make it accessible and enjoyable for a lot more people.

Five Ways To Use Instagram’s New Collab Feature

For some people Collabs are another feature they won’t use; for others, it’s a game-changer.

Social Media Is A Customer Service Platform Too

I grew up in the back room of my parents’ shop. I saw them face the trials and tribulations of customer service: rude and demanding...

Music Makes The People Come Together: Using Playlists In Your Campaigns

If you’ve always wanted to include music in your marketing campaigns, here’s a few ideas.

Weird Messages And Requests I’ve Had As A Social Media Manager

It seems to be a given that social media bears the brunt of most strange requests, but we’re still completely thrown by some questions.

Dear Companies: Please Support Your Social Media Staff

Since day one, my time in my previous digital marketing job had not been easy.

Communicating With Students: The Do's and Don'ts

I’ve spent years helping students, from the typical questions to the atypical.

Using Social Media To Get Ready For University

This article is hosted at Student Hut.

“What The Hell Am I Doing?” – A Quick Guide For Businesses Who Want To Use TikTok

Companies want a piece of the TikTok action. So what exactly do you need to consider before establishing your TikTok presence?

11 Things Social Media Managers Hate

As social media managers, we’ve encountered enough bizarre requests and angry messages to last us a lifetime.

7 Social Media Tips For Small Businesses

For small business (who often don't have a dedicated social media person), it can be hard to juggle social media with your other tasks.

Yorkshire Tea called out brand abuse on social media — here’s why it’s important

This week, Yorkshire Tea caused quite a stir on Twitter.

Want to work in social media? Here’s 10 things you need to know

If this is a job you’re interested in, it’s important to know exactly what’s in store. It’s not an easy ride but it’s worth it.

Don’t normalise the abuse of organisations on social media — it impacts the person behind the screen

What was once consumers sending strongly worded emails has transformed into social media users spouting abuse.